In Regards to Our "Looking Hot" Music Video | News
As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.
- No Doubt
- No Doubt
That's how you do it. If you make a video that offends, that's how you do it. You don't dig your feet in. You offer a real apology and you move on.
And they are. You can catch them on the American Music Awards November 18th.
No Doubt has not released a large amount of albums. They have had an impact due to singles. And part of the reason they can go awhile between albums and not freak out that there won't be an audience is because they respect their audience.
The above states that not only did they not mean to offend but that they took steps to avoid offending. But offense was caused and, for that, they were deeply sorry and pulling the video.
Months from now, someone will spout off, "Oh, well, No Doubt was mocking Native Americans!" And the reply can be, "They apologized immediately for any offense." And they did. Not mealy mouthed words but stand up and say, "This is the problem. We caused it. We're sorry."
And that's why they can move on and why they have a loyal fan base.
I was not a "Go solo, Gwen!" Especially after I heard the solo album which really sounded like tracks she could have recorded with the band. But I am a No Doubt fan. And I bet I'm not the only one this weekend who was proud to be a fan of Gwen, Tony, Tom and Adrian.
Closing with C.I.'s "Iraq snapshot:"